eCommerce Glossary

An indicator that shows the average amount a customer spends per order

A situation where a user of an online store adds a product to the cart, but does not complete the purchase process.

A security process whereby the user's identity is verified (eg using a password, SMS code or biometrics).

The security process in which the system verifies that the user is authorized to use a particular service or perform an action (e.g. payment)

A metric that shows how long, on average, users spend on a website in one visit

Interaction between business and administration

Interaction between businesses

A commercial model where a company sells products or services directly to the end user.

A model where citizens interact with government agencies online — for example, to purchase services, fill out applications, or make payments.

Interaction between users and businesses

A commercial model where users sell or exchange products with each other via an online platform

The average amount a business spends to acquire one new customer

A program that allows users to create, edit and manage content on a website without coding.

A button or link that prompts the user to perform a specific action.

A percentage that shows how many customers stop using the service or leave the platform over a certain period of time.

One of the main metrics of online marketing, which indicates the performance of the desired action by the user (for example, placing an order, subscribing to a newsletter, etc.).

"A sales technique where the customer is offered additional products related to the product he has selected or purchased.
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Complete logistics process, including product receipt, storage, order packaging, and delivery to the customer

The amount of products that a business has in stock for sale or shipment

A word or phrase that a user uses to find a product in a search engine.

A form of online service where the user communicates in real time with a company representative via a chat on a website

A program that rewards users for repeat purchases, such as discounts or points.

Using software to automate marketing tasks, such as sending emails.

An online platform where various sellers upload and sell different products in one space, and customers choose from a single catalog.

A metric that measures customer loyalty and willingness to recommend a business.

Special conditions or discounts offered to the customer by the online store.

A sales and communication strategy where the brand integrates all channels (online, offline, social media, app, store) into a single, connected experience.

The process of choosing and purchasing desired products by the buyer in the online store.

Visitors to a website who come from search engines (e.g. Google) for free, without ads.

A potential customer who has shown interest in a product or service but has not yet made a final decision to purchase.

Text that informs the customer about the product's features and benefits.

An indicator that shows how profitable an investment was — how much profit it brought in relative to the amount invested.

An algorithm that offers users products tailored to their interests

A company or store that sells products directly to the end user, both online and offline.

A marketing strategy where you show your ad again to customers who have already visited your site or viewed products but not purchased. This ad appeared on other and other sites.

The process of optimizing a website or content to increase organic, free traffic from search engines.

A marketing model that describes the customer journey from the initial stage (interest generation) to the final purchase.

A person or company that offers and sells products or services to consumers.

A virtual space on a website or app where a user places the products they want to buy

A company or person that provides products or services for sale to a business

Number of visitors coming to the site.

A sales technique where a customer is offered a more expensive or improved version of a product they are already planning to buy.

It is the buying and selling of products and/or services over the Internet.

A type of e-commerce that is carried out through mobile devices (smartphones, tablets).