eCommerce Glossary
Abandoned Cart
A situation where a customer adds an item to their cart but does not complete the order and leaves the site.
Sending abandoned cart notifications helps customers return and complete their order.
Conversion
The completion of a desired action by a customer, such as a purchase.
Signing up for a newsletter is an example of a conversion.
NPS (Net Promoter Score)
An indicator that measures customer loyalty and satisfaction. To calculate NPS, responses from customer surveys are divided into three groups: 'Promoters', who give you a score of 9 or 10; 'Passives', who give you a score of 7 or 8; and 'Detractors', who give you a score of 0 to 6. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
Our company has a NPS of 75, which is considered a good result.
Offer
A special discount or promotion offered by a store to customers.
The offer of the week is 20% off all dresses.
Order
A transaction made by a customer in an online store.
My order has been processed and will be shipped soon.
SEO - Search Engine Optimization
A process that helps increase a website's visibility in search engines such as Google.
Writing a blog with relevant keywords is a good SEO practice.
Sales Funnel
A visual representation of the marketing process that shows how a user moves from the moment they enter a website to the moment they make a purchase.
There are many visitors at the top of the sales funnel, but only a few at the bottom who have completed the purchase.
Shopping Cart
An online store feature where a customer places an item for purchase.
I have 5 items in my cart and I am ready to place an order.
Traffic
The number of visitors who visit a website.
A social media campaign has increased website traffic.
eCommerce
The buying and selling of goods and services over the Internet.
Buying clothes from an online store is an example of e-commerce.