eCommerce Glossary

Method that compares two versions (A and B) of a webpage, app, or marketing campaign to determine which one performs better for a specific goal (e.g., increasing click-through rates). Only one element is changed between the two versions (for example, button color or wording), and users are randomly divided so each group sees only one version.

An indicator that shows the average amount a customer spends per order

A situation where a user of an online store adds a product to the cart, but does not complete the purchase process.

A person or company that promotes another company’s products or services in exchange for a commission on the sales generated.

A security process whereby the user's identity is verified (eg using a password, SMS code or biometrics).

The security process in which the system verifies that the user is authorized to use a particular service or perform an action (e.g. payment)

A metric that shows how long, on average, users spend on a website in one visit

Interaction between business and administration

Interaction between businesses

A commercial model where a company sells products or services directly to the end user.

It is a metric used to measure the percentage of visitors to a website who leave after viewing only one page, without taking any other actions, such as clicking on links or navigating to other pages. It is calculated by dividing the total number of single-page visits by the total number of visits to the website over a given period of time.

Bundling is a marketing strategy that consists of offering several products or services as a package in order to create value for consumers, since the package usually has a lower price than buying the items separately.

A buyer persona is a detailed fictional representation of an ideal customer for a business. It is developed by conducting research and analyzing data on the target audience's characteristics, behaviors, goals, motivations, and pain points. Consumer personas are created to help companies better understand their customers and make data-driven decisions that will resonate with their target audience.

A model where citizens interact with government agencies online — for example, to purchase services, fill out applications, or make payments.

Interaction between users and businesses

A commercial model where users sell or exchange products with each other via an online platform

The average amount a business spends to acquire one new customer

The total value a customer brings over time, estimated based on their repeat purchases and loyalty to the brand.

A program that allows users to create, edit and manage content on a website without coding.

Software or system used to manage interactions with customers, such as purchase records, contact information, etc.

Comparison Shopping Engines (CSEs) are websites or applications that allow consumers to search for and compare products and prices across multiple retailers or merchants. They typically aggregate product listings and pricing information from various online retailers and present them side-by-side, allowing consumers to quickly compare similar products' features, specifications, and prices.

A button or link that prompts the user to perform a specific action.

The checkout process is the series of steps a consumer goes through to complete a purchase on an ecommerce website. Typically, this involves entering personal and payment information, reviewing order details and confirming the purchase.

A percentage that shows how many customers stop using the service or leave the platform over a certain period of time.

A marketing strategy that involves creating and sharing relevant content to attract and engage a target audience.

One of the main metrics of online marketing, which indicates the performance of the desired action by the user (for example, placing an order, subscribing to a newsletter, etc.).

"A sales technique where the customer is offered additional products related to the product he has selected or purchased.
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Strategies and practices used to keep customers satisfied and encourage them to purchase from a brand repeatedly over time.

A business model in which a company does not use intermediaries, such as retailers and wholesalers, and sells its products or services directly to consumers. The company can offer lower prices and more customized products by controlling the entire process.

It is the process of integrating third-party delivery services into an ecommerce platform. By integrating with popular delivery services, online retailers can offer their customers a range of shipping options, including same-day or next-day delivery, tracking information, and other features that can help improve the overall customer experience.

Marketing strategies carried out through digital channels, such as social media, search engines, email, and more.

A business model in which the retailer does not keep the products in stock, but instead ships them directly from the supplier to the customer.

Complete logistics process, including product receipt, storage, order packaging, and delivery to the customer

The amount of products that a business has in stock for sale or shipment

A word or phrase that a user uses to find a product in a search engine.

A form of online service where the user communicates in real time with a company representative via a chat on a website

A program that rewards users for repeat purchases, such as discounts or points.

Using software to automate marketing tasks, such as sending emails.

An online platform where various sellers upload and sell different products in one space, and customers choose from a single catalog.

A metric that measures customer loyalty and willingness to recommend a business.

Special conditions or discounts offered to the customer by the online store.

A sales and communication strategy where the brand integrates all channels (online, offline, social media, app, store) into a single, connected experience.

The process of choosing and purchasing desired products by the buyer in the online store.

Visitors to a website who come from search engines (e.g. Google) for free, without ads.

A potential customer who has shown interest in a product or service but has not yet made a final decision to purchase.

Text that informs the customer about the product's features and benefits.

An indicator that shows how profitable an investment was — how much profit it brought in relative to the amount invested.

An algorithm that offers users products tailored to their interests

A company or store that sells products directly to the end user, both online and offline.

A marketing strategy where you show your ad again to customers who have already visited your site or viewed products but not purchased. This ad appeared on other and other sites.

The process of optimizing a website or content to increase organic, free traffic from search engines.

A marketing model that describes the customer journey from the initial stage (interest generation) to the final purchase.

A person or company that offers and sells products or services to consumers.

A virtual space on a website or app where a user places the products they want to buy

A company or person that provides products or services for sale to a business

Number of visitors coming to the site.

A sales technique where a customer is offered a more expensive or improved version of a product they are already planning to buy.

It is the buying and selling of products and/or services over the Internet.

A type of e-commerce that is carried out through mobile devices (smartphones, tablets).