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How can you attract a buyer’s attention on a marketplace, especially in a niche with numerous competing offers? How do you make your product stand out and capture consumer interest? In this article, we will discuss one of the most effective methods—storytelling. What Is Storytelling? Storytelling is the art of telling a story. In marketing, it refers to conveying a brand’s ideas and values in an engaging format. Unlike aggressive sales techniques, storytelling allows informat

What is an Assortment Matrix and Why Does a Business Need It? An assortment, also known as a product matrix, is a product catalog sold in physical or online stores. Sellers create the catalog not only to control product positions but also to note characteristics, stock, and purchases. Data collection is carried out in CRM, Excel, or Google Sheets. This tool is used to organize store management issues such as: ●      Identifying the most popular positions - the report shows wh

E-commerce has become an integral part of local and international trade, as more people and companies purchase goods and services online. According to Statista, global e-commerce sales reached 4.1 trillion USD in 2024, and experts predict that this number will continue to grow in the coming years. E-commerce offers many benefits to consumers, but its environmental impact is becoming increasingly concerning. A UN report indicates that e-commerce can have both positive and nega

For businesses with unstable demand, seasonal goods, or services, it is very difficult to survive in the market and overcome the calendar year, because periods of high demand are always followed by a decrease in consumer activity and, accordingly, a decrease in financial income. That is why the synchromarketing strategy is used to balance demand. In this article, we will talk about what it is, what advantages this method has, what types of discrepancies exist in demand, and h

A product feed is a file in table or stream format that lists all the product positions available in an online store along with their...

In the B2B sector, pre-sales are especially important, since large deals are made in this field and the decision-making process requires...

What is Product Card Boost on Marketplaces? Card Boost is a tool that helps a seller increase sales by ranking their product in the best...

Storage, Packaging, Delivery  – all of these tasks can be delegated. Fulfillment allows businesses to free themselves from routine...

We've all had moments where we reach the payment stage during online shopping but don’t complete the transaction. What causes...

Since 2013, Plexygon.com  has been creating websites and online stores that are not only visually appealing but also truly drive business...