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Ecommerce—the buying and selling of goods and services over the internet—has become a cornerstone of modern life. Dating back to the first secure online sale in 1994 (Sting’s Ten Summoner's Tales ), this global system is now supported by advanced technologies, from AI tools to digital payment platforms. By 2026, ecommerce sales are projected to exceed $6 trillion . This guide explores the fundamentals of ecommerce: how it works, the main business models, and the advantages of

Advertising generated $525 million for eBay in its fiscal Q3 2025, representing about 17.6% of total revenue and 2.6% of GMV penetration. Collectibles were the largest growth driver for eBay Inc., which increased revenue and gross merchandise value (GMV) year over year in its fiscal Q3. Its off-platform marketplaces, TCGplayer and Goldin, grew GMV quarter over quarter, according to CEO Jamie Iannone. He added that eBay GMV from Pokémon grew in the triple digits year over year

Both Digital Commerce 360 and the National Retail Federation use 2024 sales as a starting point in their criteria for determining the top 10 U.S. retailers in 2025. Determining who the top 10 U.S. retailers are in 2025 depends on the criteria being used to compare them. After all, retailers sell in different ways through different channels. However, looking at retailers who rank based on annual global ecommerce sales, as well as by total domestic retail sales, shows just how

Omnichannel sales - is a modern approach to retail that allows customers to purchase goods and services through various channels: physical stores, online platforms, social networks, and mobile applications. This model offers buyers convenience and flexibility, and for retailers—an opportunity to expand their market presence and increase sales. However, the effectiveness of omnichannel sales directly depends on the quality of logistics and order fulfillment. That’s why the cen

Customer trust is a key factor in modern eCommerce. A study by the Edelman Trust Barometer  revealed that 67% of consumers avoid buying products from companies they do not trust . In today’s competitive market, businesses must create a transparent system of interaction with customers to ensure trust and stable growth. 1. Payment and data security Cybersecurity is the foundation of trust. Integrating SSL certificates, two-factor authentication, and compliance with GDPR or PCI

Customer service teams are always on the front lines, interacting with existing and potential customers on a daily basis. With this closeness, the team collects valuable information that can help improve the results of marketing campaigns. Below, we’ll discuss in more detail how good customer service boosts marketing impact. 1. Customer service team members collect the most important information for the company – their behavior. However, often the way you see your brand is di

How to Tell a Story Through the Product Information Card and Help the Consumer Make a Purchasing Decision How can you attract a buyer’s attention on a marketplace, especially in a niche with numerous competing offers? How do you make your product stand out and capture consumer interest? In this article, we will discuss one of the most effective methods—storytelling. What Is Storytelling? Storytelling is the art of telling a story. In marketing, it refers to conveying a brand’

Growth hotspots, logistics advantages, and the cross-border moves that will define the region in 2026. This interview with Nikola Ilchev, founder of the Balkan eCommerce Summit, takes a clear-eyed look at where the biggest opportunities lie across the region in 2026. Ilchev breaks down growth hotspots and standout categories, compares logistics strengths market by market, and explains the cross-border moves that actually work for sellers entering Bulgaria, Romania, Greece, Cr

The company said the partnership — described as a first-of-its-kind for the beauty sector — will build a unified digital commerce foundation spanning direct-to-consumer websites and freestanding stores. The Estée Lauder Cos. is teaming with Shopify to overhaul its global ecommerce infrastructure. The collaboration is part of a broader turnaround push. The retailer aims to deliver faster, more personalized shopping experiences and improve performance across its beauty portfoli

E-commerce giant Amazon has a signed a new deal worth $38 billion, with ChatGPT-maker OpenAI. Here is what will it change. ChatGPT’s owner, OpenAI, has announced its multi-year partnership with Amazon Web Services (AWS), which is worth $38 billion. As per the tech giant, AWS will provide infrastructure to run and manage OpenAI’s Artificial Intelligence workload, including ChatGPT, for a period of seven years. As per the blog post, OpenAI is said to gain hundreds of thousands