BOYGAR’S - New Member of the Association

BOYGAR’S has become a member of the E-commerce Association of Georgia.

This partnership aims to foster the exchange of experience among representatives of retail and the luxury segment, strengthen business connections, and support the development of a modern e-commerce ecosystem.

Within the framework of this membership, the parties will promote the sharing of best practices and support initiatives focused on introducing customer-oriented services, enhancing modern retail experiences, and implementing innovative business approaches in Georgia. This collaboration will create new opportunities in e-commerce, digital transformation, and traditional retail.

Boygar’s is a multi-brand luxury company that opened its first store in February 2024 at 15 Rustaveli Avenue. Located in a historic building, the store spans three floors and offers a wide selection of women’s and men’s clothing, footwear, and accessories. Since its launch, Boygar’s has established a distinctive presence in the Georgian market, supported not only by its brand portfolio but also by the involvement of international partners such as creative director Ezra Petronio and the interior architecture duo Halleroed.

Since opening, Boygar’s has continued to grow, regularly expanding its brand assortment. Today, the store features more than 40 international luxury brands, including those from the LVMH and Kering groups. Among them are globally recognized names such as Prada, Miu Miu, Gucci, The Row, and others.

Boygar’s continues to expand and introduce new brands to the Georgian market. In January 2025, the company launched its fashion outlet, DROP by Boygar’s. Additionally, since 2025, the company has been publishing an independent biannual edition, Boygar’s Magazine, offering exclusive and engaging content in fashion and art alongside the brands represented in-store.

Joining the association will support the implementation of joint projects, including the organization of industry events, strengthening the commerce sector, and fostering closer collaboration across different business ecosystems.