📘 E-Commerce Guide

As e-commerce continues to grow, understanding the legal and consumer protection requirements governing online trade becomes increasingly important. The “E-Commerce Guide,” developed by the Georgian Competition and Consumer Protection Agency (GCCA), provides a practical framework for businesses operating in the digital marketplace and for the platforms that support them.

The guide provides a comprehensive overview of the requirements established under the Law of Georgia on Electronic Commerce and explains the rights and obligations of all parties involved in the e-commerce ecosystem, including service providers, intermediary platforms, and consumers. Particular attention is given to transparency in information disclosure, the rules governing the conclusion of online contracts, commercial communications, the use of recommendation systems, and the effective protection of consumer rights.

The publication also addresses one of the key challenges of modern digital commerce – so-called “Dark Patterns,” including examples such as False Urgency, automatically added products in shopping carts, and Subscription Traps. Drawing on practical cases and decisions of the Agency, the guide explains how businesses can ensure a fair, transparent, and consumer-oriented online environment.

The guide is a valuable resource for companies operating in the e-commerce sector, as well as for organizations and professionals interested in digital commerce regulations, consumer protection, and standards of transparency in online business.

Access the full version of the Guide [Link]