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How to use AI (Artificial Intelligence) in eCommerce business?

If the user has abandoned the cart - ChatGPT will help you.

The company OpenAI introduced ChatGPT not so long ago, however, it has already managed to find its place in almost all areas, including eCommerce. Artificial intelligence helps representatives of this field to increase sales and improve the quality of customer service. Also, it is very efficient in terms of database processing.

In this article, we'll talk about 3 ways to use ChatGPT in eCommerce to help you streamline routines and automate business processes.

  1. ChatGPT as a Manager

If the user has abandoned the cart - ChatGPT can be used as an assistant, which will increase the probability that the user will complete the purchase if the cart is abandoned. So for example:

  • With the help of artificial intelligence, it is possible to automatically send reminder messages to users, which will bring them back to the site. It is also possible to use such messages to offer discounts and promo codes to increase the motivation to buy.

  • Send additional information about the product. When managed correctly, ChatGPT will provide customers with additional information about the product in their cart, answer their questions about payment and shipping, and give them advice about the purchase.

  • Make a personalized offer. ChatGPT may analyze the data related to the purchases made by the user and offer other products that he may like or be interested in. Artificial intelligence can also prepare special offers that are likely to increase sales.

  • Analyzing the reasons for abandoning the cart is also within the capabilities of artificial intelligence, during which it reveals why the customer stopped the purchase process. Finds ways to eliminate problems that lead to purchase abandonment and makes recommendations to improve the order-to-purchase process, helping the business to improve the customer experience.

  1. Store Inventory Management

ChatGPT can help eCommerce businesses stock, so-called. in stock management, to provide us with useful information for demand-supply balancing, etc. Among the mentioned operations are:

  • Demand forecasting - If you provide the chat with relevant information, it will analyze data about expected sales, customer feedback and other factors that affect demand. Based on the findings, it will prepare a forecast of future demand and recommend how much stock should be held to meet future demand.

  • Demand Monitoring - ChatGPT can also monitor product stocks and make recommendations to balance them. To warn in advance of the existence of insufficient stock of any commodity and to give advice on its increase or decrease.

  • Optimization - We can ask ChatGPT to optimize our inventory if we provide it with appropriate recommendations. He will advise us on changes to delivery times, ordering processes and minimizing inventory holding costs. In addition, ChatGPT can also alert us to excess stock of goods in our warehouse.

  1. Personal Assistant

The main function of ChatGPT, namely - providing answers to questions, is one of the important ones to simplify the work of eCommerce representatives.

The following issues can be assigned to artificial intelligence:

  • Data Analysis - ChatGPT can help us analyze data and make recommendations to increase workflow efficiency. For example, it can analyze the sales process and recommend which additional products should be included in the assortment.

  • Reminder Monitoring - You can instruct the AI ​​chat to monitor your brand's reminder messages in the media and social networks, as well as make recommendations for improving customer relations.

  • Allocate issues – When properly requested, ChatGPT will allocate tasks among your team members and remind everyone of the due dates for issues. Artificial intelligence can also help coordinate projects and communicate with employees.

How to program tasks for ChatGPT?

The wording of requests in ChatGPT for eCommerce representatives may vary depending on the context and task. However, the following can be distinguished from the basic rules for formulating requirements:

  • Be specific and precise in your request description;

  • Make requests in the form of questions, not assertions;

  • Use clear, specific keywords that help ChatGPT understand the context of the request;

  • Avoid complicated phrases and terms and use simple, understandable language when chatting with ChatGPT. Note that you will get more specific and complete information in English than in any other language;

  • Add context to the request if necessary. For example, if the request refers to a specific product, you can add its name and indicate to which category it belongs;

  • Check requests for grammatical errors so that ChatGPT can better understand what you are saying;

  • Do not ask too many questions in one request, it is better to divide them into chats. For this, it is enough to start a new chat every time you ask a question.

ChatGPT can be really useful for the eCommerce field and overall, it can ease the day-to-day routine activities, helping you to concentrate on more important aspects of the business like - product development and marketing strategies.


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