The Georgian-Armenian Business Association (GABA) and the eCommerce Association – Georgia Signed a Memorandum of Cooperation

The Georgian-Armenian Business Association (GABA) aims to deepen economic cooperation between Georgia and Armenia and strengthen direct connections between companies in both countries, making commercial relations more straightforward and effective.

The association supports companies in entering new markets, finding partners, and expanding their operations. Particular emphasis is placed on building direct, working relationships with partner organizations. Such collaboration helps reduce risks, streamline processes, and accelerate decision-making.

For companies already active in the Georgian and Armenian markets, GABA creates an environment where they can connect with new partners, gain practical market insights, and expand their professional networks. The association also organizes B2B meetings, business missions, and working visits.

GABA’s vision is simple: Georgia and Armenia are not only neighboring countries but also natural business partners. This is the direction in which GABA operates - focusing on practical, results-driven cooperation.

Trends

In recent years, demand for Georgian companies and professionals in the Armenian market has been steadily growing, particularly in technology, financial services, and hospitality. At the same time, Georgian businesses are increasingly interested in expanding into Armenia and collaborating with local partners. This mutual interest provides a solid foundation for new projects and initiatives.

Success Story

One ongoing project is the entry of the Georgian startup Helio.AI into the Armenian market. GABA supports this process by providing market research and analysis, identifying potential partners, and facilitating connections with local businesses. This experience demonstrates that well-structured cooperation produces tangible and measurable results.

Why Cooperation with the eCommerce Association – Georgia Matters to GABA

Cooperation with the eCommerce Association – Georgia is important as it facilitates the exchange of experience and best practices between Georgian and Armenian businesses, while creating new opportunities in e-commerce and the digital business sector. Within this partnership, professional connections will be strengthened, and direct communication between business communities in both countries will be simplified.

We believe that coordinated efforts between associations will deliver real value to small and medium-sized enterprises, as well as larger companies.