What is a Brand Zone on a Marketplace and Why is it Necessary?

Imagine you have perfectly followed all the procedures provided by the seller program on a marketplace: optimized product information, added high-quality images, prepared videos, infographics, and detailed descriptions of each product's advantages. Naturally, the question arises: what else can be done for organic growth, and what approaches are most effective?

The answer: The next step is the Brand Zone.

What is a Brand Zone?

A Brand Zone is your own online store within a marketplace. No programming is required; the available constructor elements are sufficient to create a Brand Zone tailored to any need. Designing the page and categorizing products is straightforward. Additionally, you can publish articles and videos under your brand name.

Users can access the branded store by clicking on its name or logo in the product information card.

Who Needs a Brand Zone?

●      Sellers who have already used all other marketplace development tools. A Brand Zone helps attract a broader audience and strengthens trust in the brand.

●      Large companies with an extensive product range. The Brand Zone allows them to categorize products efficiently, boosting sales.

●      New brands looking to establish credibility. A dedicated store within the marketplace signals reliability and quality, improving trust and SEO conversion.

How to Design a Brand Zone

Creating a Brand Zone is most beneficial on large marketplaces with a wide product range, where standing out is increasingly difficult.

Designing a Brand Zone should follow the same principles as an online store:

●      Plan the layout of the main page.

●      Logically group products by category.

●      Adapt images and branding elements while adhering to the platform’s technical requirements.

Key Elements of Branding

Corporate Page

The main page of your store should feature key products, articles, and discount information. For example, a pet food manufacturer’s page could include expert articles on pet nutrition, with recommendations on suitable food products.

Additionally, a structured product category menu should be included for easy navigation, such as separate sections for dog food, cat food, and other pet products.

Corporate Style

A consistent corporate logo and color palette help establish a unified brand identity, increase recognition, and reinforce the perception of quality and reliability.

Elements from product packaging can be integrated into banners to strengthen brand association. If a recurring design element exists on your packaging, use it in your Brand Zone for consistency.

Navigation

Smooth navigation is essential for user experience. Consider placing banners at the top of the main page, displaying main product categories, followed by sections for new arrivals, best-sellers, and seasonal products.

Conclusion

A Brand Zone is essential for sellers who have already optimized their content and are looking for additional organic growth. It is also valuable for brands with a large product range that need a centralized, well-organized space.

A well-structured Brand Zone strengthens customer relationships, showcases brand values, builds loyalty, and drives sales. For businesses on large marketplaces, investing in a Brand Zone is a must!