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Latest News
In our blog, you will get acquainted with the latest trends in e-commerce, interesting articles, expert opinions, important industrial events, and practical tips that will help you achieve success in the dynamic world of e-commerce.


The 4th International Consumer Protection Week Opened in Tbilisi
On March 9, 2026, the opening event of the 4th International Consumer Protection Week was held in Tbilisi. The week is organized by six regulatory agencies and aims to raise awareness of consumer rights protection in Georgia.
4 days ago


Quissly - New Member of the Association
Quissly has officially become a member of the eCommerce Association Georgia.
Mar 5


Why COD Remains the Key to Scaling E-commerce in Georgia ?
Digital payments are evolving, and cards or digital wallets have become part of our daily lives. However, the reality remains the same: a significant portion of online sales in Georgia is still settled via cash. Data from Onway confirms this trend - approximately 50% of our customers still choose Cash on Delivery (COD). This means one thing: if an online store doesn’t offer COD, it risks losing nearly half of the market.
Mar 4


AI & Marketing 2026
Artificial intelligence is already changing the rules of the game: how we discover brands, who we trust, and ultimately who we buy from. More and more often, consumers are looking for answers not only in search engines but also on AI platforms, including ChatGPT. The questions are simple, yet decisive for businesses: “Which service should I choose?” “Which brand is better?”
Mar 2


Onway's Experience at the Berlin Expo: An Interview with Tamar Gogolashvili
On February 17–18, within the framework of the E-commerce Berlin Expo, one of Europe’s most significant events was held in Berlin, bringing together leading companies and experts from the fields of e-commerce, logistics, and technology.
Feb 27


NEURIO AI - New Member of the Association
Neurio AI has officially joined eCommerce Association Georgia.
Feb 26


AI Automation in Everyday Life
AI automation is no longer just a technological trend, it is a practical tool that simplifies everyday processes and increases business efficiency. This is exactly the topic of the meeting held on February 21, organized by GAIA Meetups Horizons.
Feb 23


🌍 E-Commerce Association Georgia at E-Commerce Berlin Expo 2026
The E-Commerce Association Georgia was represented at the E-Commerce Berlin Expo 2026 by its Chairman and Co-Founder, Lado Kandelaki, on 17–18 February 2026 in Berlin.
Feb 20


🚀 "Onway" - New Member of the eCommerce Association Georgia
"Onway" has officially become a member of the eCommerce Association Georgia . This step further strengthens the company's role within the country’s digital commerce ecosystem. "Onway" is a modern logistics partner created to make everyday e-commerce processes faster, more transparent, and easier to manage. Its technology-driven approach, operational efficiency, and customer-oriented service allow businesses to effectively manage their supply chains and achieve steady growth.
Feb 17


Cross-Border e-Commerce Acceleration Program (China 🇨🇳)
Unlock the power of China’s e-commerce supply chain to launch your e-commerce business globally. Mar 9 - 13 2026, Hangzhou + Yiwu China is the world’s most powerful manufacturing and e-commerce hub. Yet for many international e-commerce sellers, working with China still feels complex, fragmented, and risky. Most sellers know platforms like Alibaba . Many already work with Chinese suppliers. But knowing where to buy is not the same as knowing how the system actually works . W
Feb 17


eCommerce Networking Event: Knowledge Sharing and New Opportunities in the Digital Market
On February 5, 2026, the Art House cafe "Publica" in Tbilisi hosted the eCommerce Networking Event , organized by the eCommerce Association Georgia (ECAG) . This meeting once again confirmed that the unity of the association's member companies creates real value, establishes solid business connections, and provides businesses with practical knowledge. The event was attended by up to 70 representatives of ECAG member companies. The meeting was characterized by an open, profess
Feb 11


10 ecommerce trends that will shape online retail in 2026
Online retailers confronted shifts in tariff policies, consumer behavior and more in 2025 as new ecommerce trends emerged and set the stage for 2026. From conversion rates and social channels to agentic commerce and artificial intelligence (AI) use for research and discovery, some of the biggest names in ecommerce looked for bigger and better solutions. And how retailers used AI in 2025 revealed where generative AI and large language models (LLMs) are delivering the most impa
Jan 28


ABOVE Digital - The new member of Association
ABOVE Digital is a full-service digital transformation partner that integrates artificial intelligence–driven development processes, modern rapid software delivery, immersive technological solutions, and comprehensive digital commerce services. The company supports organizations, businesses, and brands in the planning and implementation of technology solutions that enhance operational efficiency, accelerate digital maturity, and deliver sustainable business value. The company
Jan 26


What is Ecommerce? A Guide to Selling Online (2026)
Ecommerce—the buying and selling of goods and services over the internet—has become a cornerstone of modern life. Dating back to the first secure online sale in 1994 (Sting’s Ten Summoner's Tales ), this global system is now supported by advanced technologies, from AI tools to digital payment platforms. By 2026, ecommerce sales are projected to exceed $6 trillion . This guide explores the fundamentals of ecommerce: how it works, the main business models, and the advantages of
Jan 13


eBay revenue, GMV grow behind collectibles, agentic AI in Q3
Advertising generated $525 million for eBay in its fiscal Q3 2025, representing about 17.6% of total revenue and 2.6% of GMV penetration. Collectibles were the largest growth driver for eBay Inc., which increased revenue and gross merchandise value (GMV) year over year in its fiscal Q3. Its off-platform marketplaces, TCGplayer and Goldin, grew GMV quarter over quarter, according to CEO Jamie Iannone. He added that eBay GMV from Pokémon grew in the triple digits year over year
Jan 6


Who are the Top 10 U.S. retailers in 2025?
Both Digital Commerce 360 and the National Retail Federation use 2024 sales as a starting point in their criteria for determining the top 10 U.S. retailers in 2025. Determining who the top 10 U.S. retailers are in 2025 depends on the criteria being used to compare them. After all, retailers sell in different ways through different channels. However, looking at retailers who rank based on annual global ecommerce sales, as well as by total domestic retail sales, shows just how
Jan 5


The Advantages of Centralized Fulfillment for Omnichannel Sales
Omnichannel sales - is a modern approach to retail that allows customers to purchase goods and services through various channels: physical stores, online platforms, social networks, and mobile applications. This model offers buyers convenience and flexibility, and for retailers—an opportunity to expand their market presence and increase sales. However, the effectiveness of omnichannel sales directly depends on the quality of logistics and order fulfillment. That’s why the cen
Dec 30, 2025


How to Increase Trust in Online Services in eCommerce
Customer trust is a key factor in modern eCommerce. A study by the Edelman Trust Barometer revealed that 67% of consumers avoid buying products from companies they do not trust . In today’s competitive market, businesses must create a transparent system of interaction with customers to ensure trust and stable growth. 1. Payment and data security Cybersecurity is the foundation of trust. Integrating SSL certificates, two-factor authentication, and compliance with GDPR or PCI
Dec 29, 2025


How Good Customer Service Boosts Marketing Impact
Customer service teams are always on the front lines, interacting with existing and potential customers on a daily basis. With this closeness, the team collects valuable information that can help improve the results of marketing campaigns. Below, we’ll discuss in more detail how good customer service boosts marketing impact. 1. Customer service team members collect the most important information for the company – their behavior. However, often the way you see your brand is di
Dec 19, 2025


Storytelling on Marketplaces
How to Tell a Story Through the Product Information Card and Help the Consumer Make a Purchasing Decision How can you attract a buyer’s attention on a marketplace, especially in a niche with numerous competing offers? How do you make your product stand out and capture consumer interest? In this article, we will discuss one of the most effective methods—storytelling. What Is Storytelling? Storytelling is the art of telling a story. In marketing, it refers to conveying a brand’
Dec 18, 2025
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