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Latest News
In our blog, you will get acquainted with the latest trends in e-commerce, interesting articles, expert opinions, important industrial events, and practical tips that will help you achieve success in the dynamic world of e-commerce.


AI x E-COMMERCE DEMO DAY
On May 21, eCommerce Association-Georgia (eCAG) and Georgia AI Association (GAIA) successfully hosted the AI x E-COMMERCE DEMO DAY event.
4 days ago


From Temu to TikTok Shop: How Younger Consumers Are Driving Low-Cost E-Commerce Growth in Germany
Given article offers findings from a consumer study in Germany, highlighting how younger online shoppers are increasingly driving growth in low-cost e-commerce, with platforms such as Temu, Shein, TikTok Shop, AliExpress, and Amazon Haul significantly shaping their purchasing behavior.
May 18


"eCommerce Association-Georgia" and Business and Technology University have signed a Memorandum of Understanding
The eCommerce Association-Georgia and Business and Technology University have signed a Memorandum of Understanding aimed at jointly planning and implementing various trainings, panel discussions, seminars, workshops, informational campaigns, and other activities related to the objectives of the present memorandum.
May 18


"eCommerce Association-Georgia" and "Azerbaijan Fintech Association" have signed a Memorandum of Understanding
The eCommerce Association-Georgia and the Azerbaijan Fintech Association have signed a Memorandum of Understanding , aimed at strengthening regional cooperation in the fields of digital commerce and financial technology.
May 18


eCommerce Networking Event
On May 14, 2026, the “eCommerce Association-Georgia” convened another large-scale networking gathering, further strengthening its role as a leading professional platform for the country’s e-commerce ecosystem. The event brought together member companies, industry leaders, strategic partners, and sector experts, collectively contributing to shaping the industry’s future trajectory.
May 15


AI x E-COMMERCE DEMO DAY
You are invited to the joint event of the e-Commerce Association of Georgia (eCAG) and the Georgian AI Association (GAIA):
May 15


Why Furniture eCommerce Doesn’t Follow the Rules: Inside the Real Customer Journey with FAVI
During the Balkan eCommerce Summit 2026, Petya Karagyozova and Pavlina Honcova shared a practical perspective on how people actually buy furniture online today — from inspiration and comparison to trust-building and final decision-making.
May 13


Change Inspire 2026
On July 1, 2026, the 7th edition of the Change Inspire conference will take place, organized by HT Solutions. Today, it has become one of the largest IT events in the region, hosting more than 700 tech leaders every year.
May 11


Cross-Border First: The Man Behind the Balkan eCommerce Summit on Growth, AI, and What's Next
This year’s Balkan eCommerce Summit 2026, held on April 28–29 in Sofia, once again confirmed its status as the leading platform in the Balkan region. The event offered participants a unique opportunity to gain practical knowledge, explore new markets, and establish valuable business connections. The eCommerce Association-Georgia presents an exclusive interview with the summit’s founder, Nikola Ilchev.
May 8


Evaluation of Agentic Artificial Intelligence Systems - GAIA Meetups Tech
As artificial intelligence continues to evolve, it becomes increasingly important not only to use it, but also to evaluate the reliability and effectiveness of systems that make decisions autonomously. This was the central topic of the latest GAIA Meetups Tech session, which took place on May 5 in Tbilisi at D Block Tbilisi.
May 5


E-commerce Trends in 2026: Three Key Functionalities Shaping Online Retail
E-commerce platforms continuously look for ways to improve the online shopping experience for both buyers and merchants. In 2026, among leading online retailers in North America, AI and its various applications will be the primary tools for competition. Platforms will активно deploy agentic services, AI integrations, and operational automation to help customers quickly find desired products and deliver максимально personalized shopping experiences.
May 1


GTW Tashkent Business Delegation | May 15–17, 2026
We are pleased to invite you to join the GTW Tashkent Business Delegation — a unique opportunity to connect with Central Asia’s fast-growing tech and business ecosystem.
Apr 30


Cross-Regional Exchange Conference - "Tech Her Way: From Learning to Leading in Tech"
29 აპრილს, "იქომერს ასოციაცია-საქართველოს" წარმომადგენლები დაესწრნენ რეგიონთაშორის გაცვლით კონფერენციას "Tech Her Way: From Learning to Leading in Tech“. ღონისძიება მიზნად ისახავდა ტექნოლოგიურ სექტორში ქალთა მონაწილეობისა და ლიდერობის გაძლიერებას. კონფერენცია გაიმართა ბიზნესისა და ტექნოლოგიების უნივერსიტეტში (BTU) და გააერთიანა ინდუსტრიის ლიდერები, ინოვატორები და საერთაშორისო პარტნიორები, რათა განეხილათ გენდერის, ტექნოლოგიებისა და მომავლის უნარების თემები.
Apr 29


eCommerce Association-Georgia Becomes Founding Member of UNIEF
"იქომერს ასოციაცია-საქართველო" ოფიციალურად გახდა გაერთიანებული ელექტრონული კომერციის ფედერაციის (UNIEF) დამფუძნებელი წევრი, რაც ქვეყნის ციფრული ეკონომიკის განვითარებაში მნიშვნელოვან ეტაპს წარმოადგენს.
Apr 22


How does “learning by doing” create long-term business success?
Turning a small idea into a global business is not easy. When the Croatian technology company Infobip was founded, its creators had only limited resources. They needed to use that capital wisely and gradually scale the company step by step.
Apr 14


How does AI turn weather data into sales?
Weather has an impact on sales - this is well understood by all retailers. However, specific forecasts (whether it will rain, snow, or be hot on a given day) are rarely used as the basis for real business decisions.
Apr 14


Doing Digital Forum 2026
On April 8, the Doing Digital Forum 2026 (DDF) was held in Yerevan, bringing together leaders of the digital economy. The eCommerce Association - Georgia was represented at the event alongside its members.
Apr 8


"Caucasus Online" Presentation of DNSSEC Security Mechanism in the .GE Domain Zone
On April 2, Caucasus Online organized a presentation dedicated to implementing DNSSEC in the .GE domain zone
Apr 2


Paysera Visa Signature - One Card, Unlimited Possibilities
The eCommerce Association-Georgia, together with Paysera, reviewed a new innovative product - Paysera Visa Signature
Apr 2


Balkan eCommerce Summit 2026 (Sofia, Bulgaria) 🌏
We are pleased to announce the Balkan eCommerce Summit 2026, taking place on April 28–29 in Bulgaria. This premier event serves as a strategic platform for industry leaders to acquire actionable insights and cultivate the cross-border partnerships essential for modern market expansion. 🚀
Apr 1
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