AI in Marketing - New Opportunities from Data to Creativity 🚀

Artificial intelligence is playing an increasingly important role in marketing, from data analysis to creative content creation. This is the topic of the next GAIA Meetups Horizons meeting, which was held in Tbilisi on March 12.

The speakers, Elene Bibileishvili and David Jijavadze, shared practical insights and experience on how AI is changing modern marketing processes.

Elene Bibileishvili spoke on the topic "Marketing Intelligence Design - How We Turn Fragmented Data into a Unified Intelligent System". David Jijavadze presented "Generative AI & Visual Storytelling," introducing the audience to how generative artificial intelligence can create visual narratives. The meeting discussed AI tools that help companies quickly and effectively create visual content, strengthen brand communication, and make marketing campaigns more creative.

The interactive discussion format gave participants the opportunity to ask practical questions and hear recommendations based on real experience. Professionals in the field, along with marketing and technology representatives interested in using artificial intelligence to develop business and marketing processes, attended the event. Lado Kandelaki, Chairman and Co-Founder of the eCommerce Association-Georgia, also attended the event.