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Digital Marketing Lead

  • Aug 13
  • 2 min read

Dressup Group has been operating in the Georgian market for 32 years and exclusively represents internationally recognized clothing and footwear brands, including Levi’s, Lacoste, CK, Tommy Hilfiger, Tommy Jeans, Gant, Samsonite, Guess, Lee, Wrangler, Jack & Jones, Mavi, Etam, Converse, Vans, Adidas, and others. The company operates more than 90 stores in Tbilisi, Rustavi, Batumi, and Zugdidi, as well as an online store — Dressup.ge.


Dressup.ge is a leading e-commerce platform in Georgia’s fashion industry, bringing together internationally recognized clothing and footwear brands. The company is looking for a Digital Marketing Lead.


What we offer

Taking care of you is important to us — that’s why we offer:

  • Corporate discounts on products;

  • Health insurance;

  • FitPass membership;

  • Encouragement and support for new ideas.


Working format

  • Working schedule: 40 hours per week;

  • Workplace: Head Office, 19 D. Gamrekeli Street, Tbilisi.


Your responsibilities

  • Develop, manage, and align the digital media strategy for physical stores and the e-commerce platform with business objectives.

  • Define and oversee strategies, segmentation, and budgeting for advertising platforms such as Meta, Google, TikTok, YouTube, and others.

  • Develop and continuously monitor monthly, quarterly, and annual ROAS/KPIs for digital marketing.

  • Analyze data, prepare reports, and make data-driven decisions.

  • Strategically plan and manage SEO, email marketing, and automation processes.

  • Lead the Performance Marketing and SEO teams.

  • Work closely with internal teams and external partners/agencies.

  • Support the company’s additional channels with digital marketing expertise, including the Loyalty App, Live Shopping, and more.


What we are looking for

  • At least 5 years of experience in digital marketing and managing multi-channel media campaigns.

  • Experience planning digital campaigns focused on conversion-based objectives, brand awareness, and traffic generation.

  • Experience in E-commerce, Retail, or Lifestyle sectors will be considered an advantage.

  • Strong knowledge of advertising platforms, including Meta Ads Manager, Google Ads, Klaviyo, and others.

  • Strong knowledge of digital tools, including Events Manager, Commerce Manager, Merchant Center, Google Tag Manager, Conversions API, Server-Side Tracking, etc.

  • Knowledge and analytical skills in digital analytics tools such as GA4, Google Data Studio, etc., as well as key metrics including ROAS, CPA, CAC, CVR, AOV, Traffic, Reach, and Engagement.

  • Advanced English language skills (B2 level preferred).

  • A balance of strategic and operational thinking.

  • Ability to make data-driven decisions.

  • Leadership and teamwork skills.

  • Strong results-oriented mindset.

  • Effective communication skills.

  • Problem-solving and critical-thinking skills.

  • Active involvement in processes, support for initiatives, and encouragement of new ideas.

Candidate Selection

If you are interested, please upload your CV/resume by September 9, 2026.


Only shortlisted candidates will be contacted.

Good luck!

 
 
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