eCommerce Georgia 2026
On November 6, the fourth annual eCommerce Georgia event, organized by the eCommerce Association Georgia, took place at the Sheraton Grand Tbilisi Metekhi Palace. The conference brought together local and international representatives of the eCommerce industry, business leaders, technology companies, and professionals from various sectors. Its main objective was to explore current trends in eCommerce development, emerging opportunities, and practical industry insights.
The Future of eCommerce — International and Local Perspectives
One of the key strengths of eCommerce Georgia 2026 was bringing international and local expertise together under one roof. Representatives of leading companies and organizations from different countries took to the conference stage to share their experience, industry insights, and perspectives on the future of commerce.
The speakers included Dodi Malazonia — Head of eCommerce at Bank of Georgia; Mariam Chakhvashvili — Head of Sector at Galt & Taggart; Mohammad Bardastani — Chief Economist for Central and Eastern Europe, the Middle East, and Africa at Visa; Luka Khaladze — Founder and CEO of WEB Features; Tornike Gabunia — Head of Business Development at UGT Cloud; Nino Tomaradze — Head of Quick Commerce at Glovo Georgia; Daz Akbarov — Solutions Architect at Amazon Web Services; Jasmin Maric — President of the eCommerce Association of Bosnia and Herzegovina (eComm); Arjun Sarkar — Vice President of Digital Ecosystems and Partnerships at Dubai CommerCity; Maxim Morozov — Founder and CEO of Retailgrid; Rozerin Alpi — Solutions Engineer at Inspark; and Ilia Gijashvili — Co-founder of QuickShipper.
What Is Shaping the Next Era of Commerce?
This year's conference agenda focused on three key areas shaping the future of eCommerce: retail transformation, business growth infrastructure, and access to international markets.
Participants explored the growing role of artificial intelligence in retail, the development of omnichannel and social commerce, the importance of consumer trust, payment and logistics infrastructure, as well as opportunities in cross-border trade.
One of the key takeaways from the discussions was that businesses can no longer rely solely on traditional sales channels to remain competitive in today's commerce landscape. Technological advancements, evolving consumer expectations, and access to international markets require companies to adopt new approaches and adapt quickly to change.
Practical Insights: A Workshop by Bank of Georgia
As part of the event, representatives of Bank of Georgia — Tinatin Tkeshelashvili and Lia Darsalia — hosted a practical workshop titled "Total Control of Your Payments with the New Business Manager."
The workshop focused on new payment management capabilities and ways for businesses to improve control over their financial operations. Participants had the opportunity to explore the new features of Bank of Georgia's Business Manager and gain practical insights into payment management processes.
Two Panel Discussions — From Customer Experience to Logistics Challenges
The conference featured two panel discussions addressing some of the industry's most pressing questions.
The first panel, "Who Owns the Customer?", explored who truly owns the customer relationship and how influence is distributed among retailers, marketplaces, social platforms, and AI agents. The discussion focused on the transformation of customer relationships and how the role of businesses is evolving within the new digital ecosystem.
The second panel, "The Last-Mile Race: Speed, Price, or Customer Experience?", addressed one of the most pressing challenges in logistics. Participants discussed how companies can optimize delivery processes, manage costs, and provide high-quality customer service while maintaining their competitive edge.
Technology in Action: Live Demo Sessions
Alongside the theoretical discussions, participants also had the opportunity to explore innovative technological solutions firsthand.
Amazon Web Services presented the capabilities of AI agents in shopping, demonstrating how artificial intelligence can transform the consumer shopping experience.
Glovo shared insights into how in-app advertising works, using its own platform to showcase digital advertising capabilities and opportunities.
Admagica.ai demonstrated how artificial intelligence can be used to create professional advertising content in just a few minutes.
The demo sessions further highlighted that technological innovations are no longer simply a vision for the future — they have already become part of everyday business operations.
eCommerce Georgia 2026 — A Platform for Knowledge Sharing and Collaboration
The development of eCommerce goes beyond technological progress. Equally important are knowledge sharing, collaboration, and the strengthening of professional connections across the industry.
eCommerce Georgia 2026 brought together businesses, international experts, technology companies, and eCommerce enthusiasts, providing participants with the opportunity not only to hear from leading industry professionals but also to establish new business relationships and explore opportunities for future collaboration.
As Lado Kandelaki, Chairman of the eCommerce Association Georgia, emphasizes, eCommerce Georgia aims to introduce businesses to the changes and practical solutions shaping modern commerce, while also expanding professional opportunities and business connections.
General Partners: Bank of Georgia Business, Inspark
Innovations Partner: Visa
Partners: Galt & Taggart, Web Features, UGT Cloud, Glovo, Amazon Web Services, Extra.ge, Creatio, Boxette Georgia, Kiwi Post, Retailgrid, Aramex, MAVA, Quickshipper, Onway, Port:80, Johnnie Walker, AdMagica, Dressup.ge, SKUFUND
Community Partners: Azfina, Dubai CommerCity, eCommerce Community Azerbaijan, eComm Association in Bosnia and Herzegovina, UNIEF
Official Global Media & PR Partner: PR to SKY
Media Partners: Marketer.ge, BMG, On.ge, IPN.ge, BPN.ge
The eCommerce Association Georgia extends its sincere gratitude to every speaker, partner, and participant for their contribution to the event's success.
eCommerce Georgia 2026 may have come to an end, but the industry's development continues. New ideas, shared experiences, and connections established during the event lay the foundation for a stronger eCommerce ecosystem in Georgia.
