How to Increase Trust in Online Services in eCommerce

Customer trust is a key factor in modern eCommerce. A study by the Edelman Trust Barometer revealed that 67% of consumers avoid buying products from companies they do not trust. In today’s competitive market, businesses must create a transparent system of interaction with customers to ensure trust and stable growth.

1. Payment and data securityCybersecurity is the foundation of trust. Integrating SSL certificates, two-factor authentication, and compliance with GDPR or PCI DSS standards increases security and, in turn, customer confidence. Security is not an extra benefit — it’s a basic necessity.

2. Transparent work and customer feedbackA BrightLocal study showed that 79% of consumers read reviews before buying. Providing open access to real feedback, responding promptly to complaints, and showcasing successful cases builds a positive brand image.

3. Quality service and supportOnline chat, quick responses on social networks, and 24/7 customer support give clients a sense of reliability. According to HubSpot, 90% of customers are more likely to return to a company that delivers high-quality service.

4. Social responsibility and opennessModern consumers prefer brands that demonstrate environmental responsibility and maintain a fair, transparent return policy. For example, Amazon actively implements sustainable development programs, which boosts customer loyalty.

ConclusionTrust in eCommerce is built on honesty, security, and customer care. Companies known for protecting data, communicating transparently, and providing quality service gain a competitive edge and can build a loyal, stable customer base.