top of page

World eCommerce Forum in Istanbul: WORLDEF Istanbul 2024



The World eCommerce Forum, WORLDEF Istanbul 2024, was a notable and highly successful event.


The eCommerce Association Georgia led a delegation comprising representatives of the Georgian eCommerce sector.


In this article, we share feedback from the Chairman of the eCommerce Association Georgia, Lado Kandelaki, and the association's members about the event.


Lado Kandelaki:


Event Overview

I had the opportunity to participate in this forum, which primarily brought together leading brands, experts, and professionals in the eCommerce field. WORLDEF Istanbul 2024 discussed the latest trends, innovations, and strategies used in this sector. The event was attended by numerous companies and guests. There were interesting meetings, and it is noteworthy that the Turkish business sector shows great interest in Georgia due to its unique location. On the panel, I, Lado Kandelaki, and the CEO of veli.store, Archil Firishvili, participated. The main topic of discussion was the challenges in online sales in Georgia.


Benefits Gained

  1. New Connections and Partnerships: The Georgian delegation managed to establish new international partnerships at the forum. This will aid the development of Georgian companies and their entry into international markets.

  2. Innovative Technologies: The event showcased many innovative technologies that will help Georgian businesses improve their services and operations.

  3. Experience Sharing: Sharing experiences with experts from different parts of the world was significant. They shared their successful strategies and innovations that are already implemented in the eCommerce sector.


Feedback from the Georgian eCommerce Community

The event participants positively evaluated the forum. They stated that WORLDEF Istanbul 2024 was a unique platform that opened new opportunities for Georgian businesses.

"This forum showed us that our market is on par with global trends and we have the opportunity to continue developing on an international level," said one participant.


The World eCommerce Forum in Istanbul was an important step towards the development of Georgian eCommerce. The event gave us the opportunity to learn about the latest trends and innovations, establish new partnerships, and increase the potential of our market.


"eCommerce Association Georgia" - Members feedback:


DELIVO

Delivo attended the International eCommerce Conference 2024, for which we extend our gratitude to the eCommerce Association Georgia.

The conference was highly fruitful for our company as we met many potential clients who are looking for the highest quality and most convenient logistics services in Georgia. We also attended various presentations by large companies and individuals with extensive expertise in eCommerce development. Overall, attending the conference was very beneficial for our company, both in terms of raising awareness and expanding and developing our business.


VELI STORE

“Veli is a young company, and sharing our experiences and unique development path on a global stage is a new and very important step for us, for which the Turkish event and the eCommerce Association Georgia helped us significantly,” said Archil Firishvili, CEO of Veli.


BOXETTE

It was a very interesting event, featuring Turkish companies involved in logistics and eCommerce. We had several very interesting meetings and discussions that highlighted potential collaboration opportunities. We continue to communicate with these companies.


From June 6-8, one of the world's leading eCommerce events, "Worldef Istanbul 2024," took place in Istanbul, attended by around 20,000 visitors, over 200 speakers, and representatives of more than 40 leading companies, including Amazon, Trendyol, Alibaba Group, and others.

The event is held regularly in various countries and aims to share innovations and new ideas to create improved consumer experiences.

Representatives from our subsidiary company "Popmart" also attended "Worldef Istanbul 2024." The workshops and presentations by representatives of large and modern brands became a great source of inspiration on how our brand's behavior and development direction can change. Familiarizing ourselves with the latest technologies and successful cases is critically important for a startup online platform like Popmart.



Our association thanks the WORLDEF organizers and all participants who contributed to gaining this unique experience. We hope this forum will be a new chapter of success for Georgian businesses.

bottom of page