AI & Marketing 2026

Artificial intelligence is already changing the rules of the game: how we discover brands, who we trust, and ultimately who we buy from. More and more often, consumers are looking for answers not only in search engines but also on AI platforms, including ChatGPT. The questions are simple, yet decisive for businesses: “Which service should I choose?” “Which brand is better?”

AI & Marketing 2026 Networking Event was dedicated to these transformative changes, fully focusing on the era of AI recommendations and on how brands can become visible exactly where consumers make their decisions.

Held on February 28 in Tbilisi at Golden Tulip Design, the event was organized by Deeprank. More than 200 marketing leaders, brand managers, entrepreneurs, and innovators gathered to discuss how the rules of competition are shifting under the influence of AI. Among the attendees were industry professionals, including Lado Kandelaki, Chairman and Co-Founder of the eCommerce Association-Georgia, highlighting the importance of the topic for Georgia’s digital ecosystem.

The main focus of the discussions was how AI is transforming search and content discovery, how Answer Engine Optimization (AEO) works, and why traditional SEO alone is no longer enough. Participants gained practical insights into how to make their brands part of AI-generated answers, how to prepare marketing strategies for an AI-driven future, and how to build positioning that naturally appears within AI recommendations.

AI & Marketing 2026 was more than just a conference; it was a space that clearly demonstrated that AI is no longer a theoretical trend. It is already influencing consumer choice and if a brand does not appear in AI answers, it may effectively not exist at the moment of decision-making.