Latest News

Growth hotspots, logistics advantages, and the cross-border moves that will define the region in 2026. This interview with Nikola Ilchev, founder of the Balkan eCommerce Summit, takes a clear-eyed look at where the biggest opportunities lie across the region in 2026. Ilchev breaks down growth hotspots and standout categories, compares logistics strengths market by market, and explains the cross-border moves that actually work for sellers entering Bulgaria, Romania, Greece, Cr

The company said the partnership — described as a first-of-its-kind for the beauty sector — will build a unified digital commerce foundation spanning direct-to-consumer websites and freestanding stores. The Estée Lauder Cos. is teaming with Shopify to overhaul its global ecommerce infrastructure. The collaboration is part of a broader turnaround push. The retailer aims to deliver faster, more personalized shopping experiences and improve performance across its beauty portfoli

E-commerce giant Amazon has a signed a new deal worth $38 billion, with ChatGPT-maker OpenAI. Here is what will it change. ChatGPT’s owner, OpenAI, has announced its multi-year partnership with Amazon Web Services (AWS), which is worth $38 billion. As per the tech giant, AWS will provide infrastructure to run and manage OpenAI’s Artificial Intelligence workload, including ChatGPT, for a period of seven years. As per the blog post, OpenAI is said to gain hundreds of thousands

How can you attract a buyer’s attention on a marketplace, especially in a niche with numerous competing offers? How do you make your product stand out and capture consumer interest? In this article, we will discuss one of the most effective methods—storytelling. What Is Storytelling? Storytelling is the art of telling a story. In marketing, it refers to conveying a brand’s ideas and values in an engaging format. Unlike aggressive sales techniques, storytelling allows informat

What is an Assortment Matrix and Why Does a Business Need It? An assortment, also known as a product matrix, is a product catalog sold in physical or online stores. Sellers create the catalog not only to control product positions but also to note characteristics, stock, and purchases. Data collection is carried out in CRM, Excel, or Google Sheets. This tool is used to organize store management issues such as: ●      Identifying the most popular positions - the report shows wh

E-commerce has become an integral part of local and international trade, as more people and companies purchase goods and services online. According to Statista, global e-commerce sales reached 4.1 trillion USD in 2024, and experts predict that this number will continue to grow in the coming years. E-commerce offers many benefits to consumers, but its environmental impact is becoming increasingly concerning. A UN report indicates that e-commerce can have both positive and nega

For businesses with unstable demand, seasonal goods, or services, it is very difficult to survive in the market and overcome the calendar year, because periods of high demand are always followed by a decrease in consumer activity and, accordingly, a decrease in financial income. That is why the synchromarketing strategy is used to balance demand. In this article, we will talk about what it is, what advantages this method has, what types of discrepancies exist in demand, and h

A product feed is a file in table or stream format that lists all the product positions available in an online store along with their...

In the B2B sector, pre-sales are especially important, since large deals are made in this field and the decision-making process requires...

What is Product Card Boost on Marketplaces? Card Boost is a tool that helps a seller increase sales by ranking their product in the best...