Latest News

In our blog, you will get acquainted with the latest trends in e-commerce, interesting articles, expert opinions, important industrial events, and practical tips that will help you achieve success in the dynamic world of e-commerce.

Shopping Platforms on Social Media: Trust and Challenges

Users have significantly more trust in shopping platforms on social media compared to other channels. According to a study by Chubb, 85%...

Oct 8, 2024

Exciting Opportunity for Georgian Businesses at the China International Import Expo 2024!

We are pleased to share an incredible opportunity for Georgian eCommerce businesses! Taovation has reached out to us about the upcoming...

Oct 7, 2024

Giraffe.ge - The new member of association

Giraffe Cyber Security is an innovative company in the cybersecurity field, specializing in protecting businesses and organizations from...

Sep 20, 2024

LIZ.GE - the new member of Association

LIZ.GE is a company specializing in creating unique and memorable gifts. Our mission is to help you choose the perfect gift for your...

Sep 19, 2024

Wolt - the new member of Association

The technological company "Wolt" was founded in 2014 in Helsinki, Finland. In its fifth year, on May 11, 2018, it began operations in...

Sep 19, 2024

How to Align Lead Gen Content and Messaging to Target Personas

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good...

Sep 17, 2024

eCommerce Marketing Terms Every Marketer Should Know

1️⃣ SEO (Search Engine Optimization) - The process of optimizing a website for search engines to improve visibility and increase...

Sep 6, 2024

Top 10 e-Commerce Platforms in Europe

Europe is one of the world’s largest e-commerce markets, alongside China and the US. It is home to major giants like Ikea, Zalando, and...

Sep 2, 2024

Why Should Ecommerce Businesses Invest in SEO Strategies?

Why Should Ecommerce Businesses Invest in SEO Strategies? Marketers frequently emphasize the importance of SEO (Search Engine...

Aug 30, 2024

Using Negative Advertising

Negative advertising can be effective when executed correctly and in adherence to certain guidelines. It is crucial for the advertising...

Aug 26, 2024

What is the Seed Stage - Simple Explanation

The Seed Stage is the first phase of startup development, which includes market research, creating a business plan, and testing the...

Aug 21, 2024

Follow-Up - As a Support Tool

You had a productive and engaging business meeting, but a final decision has yet to be made, and you're uncertain how to expedite the...

Aug 15, 2024

What is UX in simple terms?

UX, or User Experience, refers to how a user interacts with a product, such as a website, application, or service. The goal of UX is to...

Aug 15, 2024

Filmclub.ge - The New Member of the Association

We are happy to inform you that a new member has joined "eCommerce Association Georgia" - Filmclub.ge Founded in 2023, filmclub.ge ...

Jul 26, 2024

How to Guide Customers to Make a Purchase on Social Media and Your Website

What is Audience "Warming"? Audience "warming" is a crucial element of sales strategy. Companies aiming to increase brand loyalty and...

Jul 16, 2024

The Networking Event of "eCommerce Association Georgia"

On July 4th, at Cafe Mova Maisi, the "eCommerce Association Georgia" held a networking event for its members. The event was attended by...

Jul 15, 2024

Glovo - The New Member of the Association

We are happy to inform you that a new member has joined "eCommerce Association Georgia"- Glovo - pioneering multi-category app. Glovo is...

Jul 11, 2024

How to Reduce Picking and Packing Errors in 5 Easy Steps

eCommerce brands cannot afford to make mistakes in the picking and packing process of fulfillment of orders. Mistakes can happen when...

Jul 9, 2024

Why is it Necessary and How to Develop on a B2B Marketplace?

What is a B2B Marketplace? A B2B marketplace is a trading platform where individuals and companies sell goods to other individuals and...

Jul 2, 2024

World eCommerce Forum in Istanbul: WORLDEF Istanbul 2024

The World eCommerce Forum, WORLDEF Istanbul 2024, was a notable and highly successful event. The eCommerce Association Georgia led a...